Economists and accountants need to show true costs

As long as environmental costs are "kept off the books", the true costs of doing business are hidden.

In this article, the Earth Policy Institute explains the problem.

http://www.earth-policy.org/book_bytes/2012/wotech13_ss1

Something as escoteric as the Core Accounting Principles can have a huge impact on how we see the world. Yes, even accountants need to be a part of the environmental movement.